Online video has become ubiquitous in the past several years. Its prevalence has been impacted by the growth of video sharing websites like YouTube and Vimeo, by the growth of online video hosting platforms like Brightcove, and by the ever-increasing amount of readily available bandwidth. Needless to say, in the past 10 years our business has grown and changed along with the times.
On the technology front: gone are the days of posting in 160x120 pixels streaming at 40kbps! Also gone are the days of posting multiple bit rates for every single video (high @ 325k, medium @ 170k, and low @ 40k) and in posting everything in multiple formats (remember Real Media Player?). On-demand video has become expected at most major companies. The road blocks and technical challenges to successful live video streaming are manageable. Embedding video into websites is commonplace.
On the production front: No more tapes! No more 4x3! No more "talking heads only" because of the limitations of compression and streaming. Smaller cameras are commonplace. We're entering deeper and deeper into HDSLR territory, while at the same time, lower production values are A-ok for companies with small budgets for videos with limited shelf-life. We're looking ahead to streaming live video to iPhones, Blackberries and other smartphones.
Even though how we produce and how we deliver our videos has transformed over time, our core clients are still companies and corporations headquartered in Atlanta who need to use video to communicate effectively with employees, clients and prospects. We are looking forward to the next 10 years!
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