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| The stage is set. Oklahoma City State Fairgrounds |
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| The gear arrives. |
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| Intensity makes me stronger. |
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| What should I plug this into? |
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| Building a Coke wall. |
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| Coke products are not just for drinking. |
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| We can actually make walls out of it! |
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| Steve Summers doing laps during rehearsal. Gotta' get a workout in today. |
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| Is the internet what powers this broadcast? Or is it the coffee? |
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| Nice! |
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| You can never have enough computers. |
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| Please don't distract me when we're about to go LIVE. |
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| What did I just say!? |
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| Audience Participation |
Labels: Behind the Scenes, Coca-Cola Refreshments, Employee Town Hall, Event Production, Live Webcast, Virtual Town Hall
Our production manager works hard at making sure the logistics of each project is outlined and solidified. But with multiple projects to juggle, not only is it excessive to have the tiniest detail defined before a shoot, it's not really necessary. A lot is worked out when the crew is thinking on their feet.
With SREB's main event, there were initial concerns with audio and lighting, but the A/V company working the event allowed us to plug into the sound board. We didn't have to worry about mics for individual speakers. The A/V company also put up some spot lights for us, so we were able to get great exposure.
For the shoot in one of Georgia Tech's classrooms, the walls were all concrete with very high ceilings which can cause echoing. We were afraid we'd get terrible audio quality, so we used a boom mic and tried to keep it out of the frame as much as possible, while staying close to the speakers.
The last impromptu shoot we did to get more footage was at Kennesaw State University. There were large windows with natural light pouring in. In some cases sunlight is wonderful - but in others, it risks ruining the shot. And the weather that day was cloudy, which made the light even more inconsistent. Solving this issue involved a solution as simple as adjusting the blinds a certain way.
These are all common challenges, but in the end, with a few adjustments and good coordination with available resources, we're able to overcome them.
The video is now under final approval, and is just about ready to show. Check back with us in a few weeks for feedback on the final video.
With SREB's main event, there were initial concerns with audio and lighting, but the A/V company working the event allowed us to plug into the sound board. We didn't have to worry about mics for individual speakers. The A/V company also put up some spot lights for us, so we were able to get great exposure.
For the shoot in one of Georgia Tech's classrooms, the walls were all concrete with very high ceilings which can cause echoing. We were afraid we'd get terrible audio quality, so we used a boom mic and tried to keep it out of the frame as much as possible, while staying close to the speakers.
The last impromptu shoot we did to get more footage was at Kennesaw State University. There were large windows with natural light pouring in. In some cases sunlight is wonderful - but in others, it risks ruining the shot. And the weather that day was cloudy, which made the light even more inconsistent. Solving this issue involved a solution as simple as adjusting the blinds a certain way.
These are all common challenges, but in the end, with a few adjustments and good coordination with available resources, we're able to overcome them.
The video is now under final approval, and is just about ready to show. Check back with us in a few weeks for feedback on the final video.
Labels: Atlanta video production, ES Dream Project, Georgia Tech, Kennesaw State University, SREB, State Doctoral Scholars Program
Here is a behind-the-scenes look at SunTrust's Live Solid Video Scrapbook. We worked with Realm Advertising to produce the video. Watch the completed video here.
Labels: Atlanta corporate video, Behind the Scenes, community engagement, scrapbook, SunTrust, YouTube
2/01/2012
Getting Creative with SREB's Story
EventStreams Dream Project: SREB's State Doctoral Scholars Program - Creative Aspect
Video is undeniably powerful, with the potential to invoke a wide range of emotions and reactions that can result in major social and political change. Video engages audiences more effectively than any other communication medium. Just think for a second about the monstrous film industry that runs like its own country, with its own rules, key players, and followers.
That said, there are a number of creative decisions that need to be made to best convey the "heart" of the story during the editing process. And for SREB, the heart of the story is found in the graduates' deep sense of accomplishment after successfully completing a PhD program. In some cases, it is a road less traveled among peers, and the participants gain encouragement from a community of like-minded, driven, and hard working individuals. In addition, the financial burden is much lighter, allowing the students to really focus on the task at hand.
Julie is the designated creative editor of the project and she focuses on developing a sense of nostalgia with a few basic techniques. She uses soft transitions between shots, and at certain points in the video she uses time remapping techniques, known more commonly as slow motion (or "slo-mo"). This allows the viewer to take the time to empathize with the graduates as they beam with a sense of and pride.
She also includes some vintage-looking, kenburns-ified, childhood photos during an interview. It makes the piece more personal, as if the viewer is sitting in a living room hearing the testimony of success with a family album opened on the coffee table.
The video is meant to provide a glimpse into this program's true value in the lives of its participants, and with a visually rich medium such as video, there are countless creative decisions an editor can make to convey the message successfully.
Video is undeniably powerful, with the potential to invoke a wide range of emotions and reactions that can result in major social and political change. Video engages audiences more effectively than any other communication medium. Just think for a second about the monstrous film industry that runs like its own country, with its own rules, key players, and followers.
That said, there are a number of creative decisions that need to be made to best convey the "heart" of the story during the editing process. And for SREB, the heart of the story is found in the graduates' deep sense of accomplishment after successfully completing a PhD program. In some cases, it is a road less traveled among peers, and the participants gain encouragement from a community of like-minded, driven, and hard working individuals. In addition, the financial burden is much lighter, allowing the students to really focus on the task at hand.
Julie is the designated creative editor of the project and she focuses on developing a sense of nostalgia with a few basic techniques. She uses soft transitions between shots, and at certain points in the video she uses time remapping techniques, known more commonly as slow motion (or "slo-mo"). This allows the viewer to take the time to empathize with the graduates as they beam with a sense of and pride.
She also includes some vintage-looking, kenburns-ified, childhood photos during an interview. It makes the piece more personal, as if the viewer is sitting in a living room hearing the testimony of success with a family album opened on the coffee table.
The video is meant to provide a glimpse into this program's true value in the lives of its participants, and with a visually rich medium such as video, there are countless creative decisions an editor can make to convey the message successfully.
Labels: Creative Aspect, ES Dream Project, Ken Burns, SREB, time remapping
Labels: Atlanta video production, Behind the Scenes, corporate communications, Creativity Never Sleeps, Employee Communications, intern, Office Fun
12/23/2011
Happy Holidays!
Click here for a more humorous look at the holiday party... We hope you all have a wonderful holiday weekend!!
Labels: ES Fun, EventStreams, Holiday Party
12/14/2011
Kris Kringle's Year-End Webcast
Greetings AMB teammates:
Click below to view the year-end update. Remember to ask questions during or after the event. Mr. Kringle will answer all of your questions and concerns before December 24. **This webcast requires Internet Explorer or Firefox with the Windows Media Player plugin**
Watch the behind-the-scenes look at how we prepared for
this event.
Labels: Employee Communications, ES Fun, Holiday Video, Kris Kringle, Live Webcast
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